Basic Function
The Mgr., Marketing Communications – Retail Web Development is responsible for managing all web-related projects including the design and development, implementation and maintenance of the organization's consumer websites geared to the do-it-yourself/do-it-for-me marketplace. This individual will be responsible for managing a staff and multiple ecommerce and web projects from concept to completion. This highly visible position supports key business partnerships within the organization by providing quality project, program, and internal business user (client) management. They will also provide leadership in ecommerce strategic support, growing the company's online presence by utilizing industry best practices and innovations for customer acquisition, site performance and functionality, as well as customer retention.
Duties and Responsibilities
· Develops and executes plan to drive traffic and customer acquisition to meet company goals, including SEO, SEM, affiliates, shopping comparison engines, social media, email and any other appropriate, cost effective vehicles. Recommends strategic direction to meet market requirements for new online marketing initiatives.
· Owns the scheduling, coordination, and execution of all online publishing events for the website and related online marketing and merchandising campaigns and associated content.
· Coordinates development of strategic online marketing plans and marketing campaigns, aligning schedules, projects, budgets, and resources to meet expected results.
· Manages reporting and analyses of marketing campaigns and programs; oversees web site analytics, monitors key web site metrics.
· Contributes to online content by recommending, testing, and implementing improved web usability, page flow, navigation, and content to support overall objective of increasing visitors' conversion rate.
· Extensive interaction with IT to translate web-based business unit requirements to drive projects and solutions.
· Drives best practices for online marketing opportunities, processes and tools through continuous learning by keeping abreast of online trends.
Basic Qualifications
· 7+ years in an online, B2C or B2B ecommerce environment.
· 5+ years in a supervisory/management role in digital marketing, with the ability to provide both strategic and tactical direction, as well as direct, hands-on execution.
· Experience managing website content development and activities associated with website launches/redesigns including menu architecture development and web page layouts and graphic designs.
· Results oriented with good planning, organizational and time management skills. Handles multiple tasks in a fast-paced deadline driven environment. Delivers on commitments.
· Strong continuous learning for self and others; keeps abreast of changes in current field and new technology. Desire to learn new techniques, skills, and principles as part of an aggressive e-marketing team.
· Excellent written and oral communication skills and an ability to develop and lead cross-functional teams within Marketing Communications as well as cross-organization.
· High level of creativity and strong understanding of integrated marketing plans to achieve superior sales and marketing results.
· Ability to build and lead effective teams; ensures cooperation between team and others.
· Bachelor's Degree in Integrated Marketing and a minor in IT or related discipline strongly preferred. An advanced degree is a plus.
Chamberlain is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discriminations or harassment.
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